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Poster

Take the
Plunge 

Client: Sliding Rock is a waterfall in Pisgah National Forest that people can slide down and land in a pool of water.

Big Idea: Sliding Rock is an exciting activity that should have more interesting infographics.

Target Audience: Families with children

sliding-rock.jpg

Deliverables

Objective: 

Make an infographic for your favorite outdoor location.

Research Insights

Sliding Rock is a special, naturally formed attraction located in Pisgah National Forest. However, it is not advertised any differently than other trails or waterfalls the park has. 

Creative Strategy

I decided to use bright, warm colors so the poster stands out against other national park posters. Other papers that are posted around info stations are neutral colors. They often include pictures, so I wanted the infographics to be completely illustrated. 

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