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Objective:
Increase United's brand awareness for newly retired couples
Research Insights
We chose to advertise for United Airlines because they offer better perks than their main competitors such as Delta. They have hubs in major cities. However, they face issues with popularity.
Creative Strategy
The design is bright and features an older couple enjoying an adventure that is not particularly active or strenuous for relatability. The tone of the copy is calm and relaxed. I use a bold font to match United's website.
Credits:
Abby Shaw: Graphic Design Emma Larkin: Copywriter
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